Sobat Sabtu is Bandung's most-loved running community born from a Saturday morning habit in 2019, growing into a viral social movement known as "Pelari Konten." The rebranding challenge was to modernize the identity while preserving the community's energy: spontaneous, youthful, and deeply human. The result is a visual system that moves as freely as its members do capturing the joy of running together, every Saturday.
Scope: Logo Design, Branding Design Tools: Adobe Illustrator, Adobe Photoshop
Sobat Sabtu is Bandung's most-loved running community born from a Saturday morning habit in 2019, growing into a viral social movement known as "Pelari Konten." The rebranding challenge was to modernize the identity while preserving the community's energy: spontaneous, youthful, and deeply human. The result is a visual system that moves as freely as its members do capturing the joy of running together, every Saturday.
Scope: Logo Design, Branding Design Tools: Adobe Illustrator, Adobe Photoshop
01 SOBAT SABTU
(LOGO DESIGN - BRAND DESIGN)